“Shark Tank” star Kevin O’Leary grabbed the attention of all at the 2026 SAG Awards on March 1. He flaunted his exquisite Kobe-Jordan card necklace worth $20 million.
This necklace consists of a rare Kobe Bryant-Michael Jordan dual Logoman card in Tiffany diamonds. Kevin O’Leary bought the item for $12.932 million in the 2025 auction along with two partners.
Experts have estimated the value of the item to range from $19.5 to $20 million due to the growth of the market and customizations. This necklace is considered a milestone in the hobby, a fusion of sports collectibles and luxury fashion.
It demonstrates the increasing value of the Kobe Jordan autograph card, and is creating trends in luxury investments.
The Necklace: A $20M Hobby Flex
O’Leary transformed a prized collectible into wearable art that blends basketball history with opulent design.
Details of the Piece
- The centerpiece of the collection is the 2007-08 Upper Deck Exquisite Collection Dual Logoman Autograph, a 1/1 card with signatures from Kobe Bryant and Michael Jordan.
- Tiffany & Co. designed the O’Leary Tiffany diamond necklace with 101 carats of diamonds and 10 carats of rubies, encased in 2.2 pounds of white gold, according to O’Leary’s red carpet interviews.
- O’Leary and his partners acquired the Kobe Bryant-Michael Jordan card for $12.932 million in August 2025, but the price increased to $19.5 million to $20 million due to the 20% year-to-date increase in high-end cards.
O’Leary’s Red Carpet Moment
O’Leary attended the SAG Awards red carpet wearing a sequined suit and caught the attention of onlookers due to his bold accessory choice.
He attended the red carpet event as part of the “Marty Supreme” cast, who were nominated for the awards.
O’Leary wore the $20 million necklace to honor Kobe, who built his legacy in the city of LA, the home of the LA Lakers.
O’Leary said, “We brought Kobe back to LA … It’s a $20 million card in Tiffany white gold and 100 carats of diamonds.”
Enthusiasts on X amplified the buzz, with videos garnering over 1 million views and posts like Yahoo Sports’ update reaching 736,000 impression.
| Social Buzz Metric | March 1-8, 2026 Data |
|---|---|
|
Total X Posts |
500+ |
|
Highest Engagement Post Likes |
4,451 |
|
Video Views |
1M+ across platforms |
Market Value and Comps
High-end cards like O’Leary’s drive collector interest, with values soaring on rarity and celebrity ties.
Estimated Worth and Factors
The Kevin O’Leary card surged from $12.932 million to over $20 million, fueled by diamond embellishments and market demand.
Experts attribute this to the card’s 1/1 status, dual signatures, and O’Leary’s provenance boost.
- Comparable sales include a Shohei Ohtani 1/1 Logoman at $5.2 million in 2025.
- A LeBron James 2003 gold refractor fetched $1.11 million recently.
- Kobe-MJ duals remain scarce, with a 2003 version selling for $3.172 million in December 2025.
| Card Comparison | Sale Price | Year |
|---|---|---|
|
Kobe-MJ Dual Logoman (2007-08) |
$12.932M |
2025 |
|
Kobe-MJ Dual Logoman (2003) |
$3.172M |
2025 |
|
LeBron Gold Refractor (2003) |
$1.11M |
Recent |
Hobby Impact and Trends
O’Leary’s Kobe-Jordan necklace merges celebrity culture with collecting, akin to Pharrell’s custom jewelry pieces. It propelled high-end cards up 20% year-to-date, spurring luxury customizations.
Such events elevate the hobby’s prestige, expanding beyond sports into global markets like soccer ahead of the 2026 World Cup.
Strategies for Intermediate Collectors
Collectors pursue high-value pieces by focusing on proven sets and market timing.
Chasing Similar High-End Cards
Intermediate collectors target dual autos from Exquisite lines starting at $1,000 ungraded, building portfolios with potential flips. Holding for provenance often yields 30% returns in six months on celebrity-linked items.
Diversify with 2026 products like Topps Series 1 rookies of Roman Anthony and Jac Caglianone, who hit .292 averages and have elite power numbers in 2025.
Conclusion
O’Leary’s $20 million Kobe-Jordan necklace combines hobby passion with luxury and exclusivity, making it collectible due to its uniqueness and story.
Collectors seek these rare finds for high potential returns and the excitement of new crossovers.
People Want to Know More About Kevin O’Leary’s $20 Million Kobe-Jordan Necklace
What is Kevin O’Leary’s necklace at the SAG Awards?
A $19.5 million to $20 million necklace featuring a Kobe Bryant-Michael Jordan dual Logoman autograph card encased in Tiffany diamonds.
How much did Kevin O’Leary pay for the card in the necklace?
Kevin O’Leary and partners purchased the 1/1 Kobe Bryant-Michael Jordan card for $12.932 million at auction in 2025.
What card is inside Kevin O’Leary’s necklace?
A 2007-08 Upper Deck Exquisite Collection Dual Logoman Autograph card signed by Kobe Bryant and Michael Jordan.
Why did Kevin O’Leary wear the necklace at the SAG Awards?
O’Leary said the necklace honored Kobe Bryant’s legacy in Los Angeles during the March 1, 2026 ceremony.
How valuable are similar Kobe Bryant-Michael Jordan cards?
Comparable dual autograph cards range from around $1 million to over $5 million depending on rarity and condition.
What impact did the necklace have on the sports card hobby?
The viral appearance increased attention on high-end sports cards and highlighted celebrity influence on luxury collectibles markets.